About
Marketing is the job. Building is the edge.
Performance Marketing Manager
Divya Padma Infosystem LLP
Based in India · open to remote work
MBA in progress — Digital Marketing + Business Analytics & IT
I'm a Performance Marketing Manager at Divya Padma Infosystem LLP, running Meta Ads and Google Ads for real estate lead generation — the kind of work measured in cost per lead and qualification rate, not impressions.
Full-stack development is what I bring on top of that: Next.js, React, and Supabase, used to build the tracking, qualification, and reporting systems my own campaigns run on. It's a differentiator I built because I got tired of waiting on someone else's dashboard — not a parallel career.
I'm also a year into an MBA — Digital Marketing and Business Analytics & IT — on top of a B.Tech in Computer Science. One degree taught me to build; the other is formalizing the marketing and analytics instincts I already use every day.
“I got tired of waiting on someone else's dashboard.”
3
Roles since 2023
2
Degrees pursued
2
Ad platforms — Meta & Google
Experience
Performance Marketing Manager
Divya Padma Infosystem LLP
Meta and Google Ads campaign strategy and budget allocation for real estate lead generation, plus the Conversions API setup behind reporting that survives iOS attribution loss.
Quick Take
Test yourself — pick one
Your Meta Ads dashboard suddenly shows 30% fewer conversions overnight — same spend, same creative. Most likely cause?
Performance Marketer + Website Developer
Dfractal Advisory
A dual role spanning paid campaign management and building the websites and landing pages those campaigns pointed traffic to.
Quick Take
Test yourself — pick one
Ad Set A has a lower cost-per-click. Ad Set B has a higher cost-per-click but a lower cost-per-lead. Which gets more budget?
Intern — Social Media Marketing & Website Development
I View Academy · New Delhi, Ashok Vihar Phase 2
First professional role, split between social media marketing execution and website development — where the marketing/dev overlap started.
Quick Take
Test yourself — pick one
You post the exact same content organically, then boost it with ₹500. Which number is guaranteed to go up?
Education
B.Tech, Computer Science
Abdul Kalam Technical University (AKTU), Lucknow
MBA — Digital Marketing + Business Analytics & IT
Pursuing, dual specialization — 1st year complete